B2B Tech Company Ups Revenue
Trusting the Impartial Attribution Data
VOIP platform company needed help determining exactly how new customers were finding them and what their path-to-purchase looked like.
“Certain ad creatives performed significantly better than others; so the agency curtailed spend on low-performing ads and reallocated spend to higher-performing ads.” Turning Insights into Action
- 58% MOM ROAS improvement
- 27% MOM revenue increase
- Measuring cross-channel marketing
- Early-week radio ads performed better
Learn how analytics can expose the true value of any marketing channel.