Marketing Agency Employs Attribution for Clients
Using Analytics to Measure Impact
ELK Marketing was able to track, evaluate, and value the number of leads generated by its clients’ upgraded, digital marketing campaigns; and define customer journeys.
“We can also define the conversion path that is driving new leads, what content is working, what keywords are driving revenue, and define if a new website feature is working to generate business.” Craig Harrison, CTO, ELK Marketing
- Customer pipeline grew significantly
- Inbound calls traced to web leads
- Revenue correlated with PPC campaigns
- Document downloads became a KPI
Learn how analytics drove real-time adjustments.