This report shows you which creatives are performing the best relative to each other. Top performing creatives lead to more web sessions per spot than underperforming creatives.
This report shows you your best performing dimensions, and how to optimize your broadcast campaigns around them.
Creative: 20% Off
This report shows you web lift coming from your broadcast campaigns. Broadcast ads in March and April added 611 Web Sessions to the advertiser’s website, representing a 12.9% lift.
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If you would like to learn about all of the LeadsRx features, please schedule a personalized demonstration so we can show you how attribution would work in your use case.
Read this overview brochure to learn more about broadcast attribution
Broadcast attribution can make you a hero in the eyes of your network or media buyers. Showcase the value of broadcast advertising by optimizing for return on ad spend.
Broadcasters and media buyers are looking for a leg up on the competition, so knowing where, when, and how to spend valuable ad dollars can be as good as gold.
That’s where LeadsRx Broadcast Attribution™ comes in, providing insights from impartial attribution analytics that measure consumer response to advertising.
LeadsRx analyzes traffic to an advertiser’s website to determine which visitors could be responding to a commercial that aired – within a specified time period.
There is data that proves a delayed-visitor phenomena known as the “second breath of broadcast.” Ad listeners delay immediate action but check out the offer around minute 20 after a spot airs.
LeadsRx segments website visitors by their geographic location, thus avoiding having an ad that airs in Atlanta being wrongfully attributed to a visitor from San Francisco.
LeadsRx allows you to select which channels to include in the broadcast attribution path, as website traffic coming from organic search, direct visits, and branded paid-search ads are often attributed to broadcast advertising if the traffic arrives within the response window and geofenced area.
Also known as spike analysis, this is another valuable feature in LeadsRx Broadcast Attribution that allows you to clearly see how visitor traffic to a website spikes during and after broadcast advertising.
LeadsRx uses sophisticated models to determine the amount of credit given to overlapping spots, for example when spots air on multiple stations or across mediums like TV and radio.
National and Local Campaigns
Broadcast advertising can be sold in a few different ways: local market; network or national; and national simultaneous. LeadsRx supports all of these models and includes specific capabilities that “burst” network or national buys into each local market.
Ingesting Spot Log Data
LeadsRx has an enhanced, intelligent facility for ingesting broadcast post spot logs, providing maximum flexibility and ease of use.
Learn from the Largest Radio Attribution Study… Ever.
Learn exactly how to optimize your broadcast advertisements for sales.
Link Sales to Advertising Efforts
There are four key marketing tactics that help drive effective automotive radio advertising. They are:
- Response rates are high every day of the week.
- Adding incremental budget to your schedule can lead to exponential growth.
- Car shopping is a daytime activity, correlating with advertising during prime drive times.
- Campaigns with multiple ad lengths outperformed single-ad-length campaigns by more than 2x.