LeadsRx has been acquired by Unbounce! Read about it here.

What’s Working in Modern Analytics

Change is inevitable, and it’s happening in the world of marketing. As regulations continue to restrict access to consumer data in an effort to protect consumer data and privacy, marketing analytics has transitioned from a “want” to a “must-have.”

Watch this informative episode of the LeadsRx Attribution Marketing Channel, to discover what is working in modern analytics, including:

  • The importance of accuracy in marketing analytics.
  • Why more data does not necessarily lead to more accuracy (focus on quality over volume).
  • The importance of benchmarking your email programs against other in your industry, and against your own past marketing performance.
  • Why embracing a multi-touch attribution approach is key so ALL touchpoints are measured along a customer’s journey to conversion.

Enjoy this episode.

Download our Attribution Playbook for Agencies and Enterprise marketers

In this guide, you will find the steps you need to take to be successful in implementing attribution.

2020 D2C Attribution Report

iheart radio automotive study

What's Working In Modern Analytics