Change is inevitable, and it’s happening in the world of marketing. As regulations continue to restrict access to consumer data in an effort to protect consumer data and privacy, marketing analytics has transitioned from a “want” to a “must-have.”
Watch this informative episode of the LeadsRx Attribution Marketing Channel, to discover what is working in modern analytics, including:
- The importance of accuracy in marketing analytics.
- Why more data does not necessarily lead to more accuracy (focus on quality over volume).
- The importance of benchmarking your email programs against other in your industry, and against your own past marketing performance.
- Why embracing a multi-touch attribution approach is key so ALL touchpoints are measured along a customer’s journey to conversion.
Enjoy this episode.