ZQuiet and Hybrid Media Services Case Study

CASE STUDY: A COMPANY-AGENCY PARTNERSHIP   When ZQuiet introduced its break-through anti-snoring mouthpiece a dozen years ago, marketing was simple, with TV advertorials directing sleep-deprived consumers to an 800 number to buy the product. More recently,...

D2C Footwear Case Study

Case Study: Direct to Consumer Footwear  A designer and manufacturer of fashion footwear for women wanted a better way to trace its sales – namely how people were finding its “modern wellness fashion” products sourced from sustainable materials. The niche company that...