The days of measuring the marketing performance of one channel, because you only ran a TV ad with an 800 number to entice customers, are long gone. Today’s successful marketer runs campaigns across multiple channels to reach consumers wherever they may be.
Radio might drive consumers to a website or leave an ear worm so when they are later searching online from their phone or desktop, they remember your brand’s name, type it in the search bar and find your website. If they purchase, great. Wouldn’t it be nice to know that radio commercial contributed to the consumer’s path to purchase?
And each consumer likely takes a different customer journey. This episode on the LeadsRx Attribution Marketing Channel explores the differences between cross-channel, multi-channel and omni-channel marketing and how it all works to drive performance across marketing campaigns.