Attribution Marketing Podcast – 07: Tackling Conversion-Focused Marketing in North America
Scott Stewart of VMC Media Group discusses the ins and outs of conversion-focused marketing campaigns in North America.
Attribution Marketing Podcast – 06: How to Crush Amazon Advertising, from Sellerlabs’ Jeff Cohen
In this episode we interview Jeff Cohen of SellerLabs.com on the ins and outs of Amazon advertising. Unlike other digital ad networks like Google and Facebook, Amazon has a direct connection between the ad and the conversion. This allows for a host of new strategies to be deployed in this pay to play environment.
Attribution Marketing Podcast – 05: Westwood One Chief Insights Officer: Why Broadcast is Vital for D2C Brands
Learn how broadcast media drives 7x the lift of Google/Facebook while providing a more meaningful and emotional brand experience.
Attribution Marketing Podcast – 04: Peter Shankman Says ‘Listen to Your Customers’
In this episode entrepreneur Peter Shankman discusses how simply listening to your customers is one of the best ways to optimize their experience.
Attribution Marketing Podcast – 03: LeadsRx CEO AJ Brown Talks Customer-Centric Marketing
Learn why keeping the customer at the center of everything you do will lead to happy customers and greater lifetime value.
Attribution Marketing Podcast – 02: Collect as Much Data as Possible and Make it Actionable
Learn what data is important, and how to act on it.
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