In this episode, Paul Deraval talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients the value their services provide to them. Greatly improved client reporting became his mission and the mission of his company.
Cristina Mas from CIM Consulting breaks down social media and influencer campaigns in the modern era of digital advertising. Learn how Cristina leverages influencers to drive performance for small, medium and enterprise level clients.
Bryan Lozano from LeadsRx discusses how to transition to a first party ecosystem for your data. As third party cookies are depreciated, and consumer privacy continues to be protected, the need to collect first party data from your customers is now more important than ever.
On today’s episode, we have Nas Urbina who is a globally recognized leader in the field of content strategy and customer experience. He literally wrote the book on content strategy for organizations and he walks us through those wining strategies.
In this episode we have Frans Riemersma, who is the number one MarTech influencer in the Netherlands, and a thought leader all throughout Europe. He’s passionate about marketing technology and for decades he’s been designing technology stacks for companies like HP Adidas. Audi Unilever, Phillips, Ikea, and everything in between. Frans explains how years of marketing, software development and consulting have lead him to a software selection process which works. Learn how to avoid costly mistakes selection the wrong vendors and how to get the right people in the room to make the decision.