David Christopher discusses his three stages of Attribution growth – and how it impacted Tailwind’s ability to sign up and convert new customers.
Ryan Hansen unpacks the ad tech industry – and explains why advertising has failed to live up to the promises of digital.
Bryan Barletta of SoundsProfitable.com (a great source for podcast industry news), discusses how the podcast adverting industry works – and how you can make it work for you.
Nick Heitz from Twitch discusses how enterprise advertisers use branded content to influence consumer perception. The most effective campaigns were often omni-channel, platform-first strategies where one creative strategy is customized for each platform where the messaging lives.
Spencer Aronfeld breaks down how he started his law firm over 30 years ago – and build it’s brand with authenticity and trust. As a Miami personal injury attorney, Aronfeld has consistently used content marketing, SEO and targeted advertising to grow his practice.
Preston Clark of LawInsider.com discusses how they built the world’s largest contract database using organic content and a quality customer experience.