#19 Advertising Intelligence and Multi-Touch Attribution – Ryan Hansen, Founder of LumenAd

Ryan Hansen of LumenAd unpacks how the ad tech industry really works – and explains why advertising has failed to live up to the promises of digital.

Learn how having a common language, and data schema, helps “normalize” all of your advertising data. Having this data takes you beyond just tracking top-of-funnel metrics – and instead focused on actionable insights to drive more bottom-of-funnel conversions.

If you are running a modern and robust marketing campaign, you are generating a ton of data. Without a common language, and a centralized place to analyze it, insights will be siloed and incomplete.

If you are interested to learn how LumenAd or LeadsRx can help you with your advertising and attribution solution, schedule a personalized demonstration.

Download our Attribution Playbook for Agencies and Enterprise marketers

In this guide, you will find the steps you need to take to be successful in implementing attribution.

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