In this episode of the Attribution Marketing Podcast, Debbie Margolis-Horwitz, chairwoman and executive producer at Kreative Kontent, talks about the importance of being transparent and authentic with their clients and the desire to work with people doing good things.
Debbie talks about:
- Why her company is a “collective” not an agency and tailors its services to its clients’ needs.
- Why authenticity and transparency is vital for interactions with clients, and why the content her company creates for clients reflects that motto.
- How to measure marketing campaign effectiveness, and how the KPI is different depending on the business and its goals (sales vs. engagement, for instance).
- And more…