Attribution Playbook

The Role of Attribution in Account-Based Marketing (ABM)

In ABM, attribution isn’t just about credit—it’s a key part of your strategy for understanding the journey an account takes. You can trace how someone discovered your brand, what sparked interest, and which actions helped build internal support. For example, a webinar...

Attribution for Subscription-Based Models: Understanding Customer Lifetime Value

Subscription-based businesses are built on long-term relationships. Whether you’re offering software, streaming services, or monthly products, sustainable growth relies not just on gaining customers—but on keeping them. That’s where attribution in a subscription model...

Attribution in the Age of Personalization: Tracking the Impact of Tailored Campaigns

In today’s marketing landscape, personalization isn’t just a nice-to-have—it’s expected. Consumers are bombarded with messages daily, and what cuts through the noise are the ones that feel like they were made just for them. Whether it’s a product recommendation that...

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Terminology

The Role of Attribution in Account-Based Marketing (ABM)

Attribution for Subscription-Based Models: Understanding Customer Lifetime Value

Attribution in the Age of Personalization: Tracking the Impact of Tailored Campaigns

The Role of Attribution in Account-Based Marketing (ABM)

Attribution for Subscription-Based Models: Understanding Customer Lifetime Value

Attribution in the Age of Personalization: Tracking the Impact of Tailored Campaigns