Your agency and LeadsRx Attribution: A Winning Combination
We know you, as an agency leader, are on the front lines of client campaigns – charged with making media-buying and optimization decisions to maximize Return On Ad Spend (ROAS) for your clients. We have spent years working with agencies, in all industries and geographies, to deliver an attribution platform designed to help you embrace marketing attribution and deliver unprecedented results to your clients.
At LeadsRx, we make it a priority to provide agencies with a dedicated agency attribution software solution, complete with marketing insights to optimize your campaigns. With a number of agency partners, we understand your unique needs when it comes to managing and analyzing marketing attribution data for your clients.
Download our Attribution Playbook to learn how agencies can leverage multi-touch attribution to optimize client campaigns.
An Impartial, Holistic View of All Marketing Campaigns
With LeadsRx Agency Attribution, you’ll use the LeadsRx Universal Conversion Tracking Pixel™ that ingests data from 100% of all traffic sources — even those not directly managed by your agency. This level of detail allows you to see the entire marketing landscape and perform accurate impartial multi-touch attribution on every marketing touchpoint (including Podcasts, OTT Ads, and Facebook impressions). You are now armed with the complete dataset needed to show the efficacy of your campaigns and the results of other campaigns you are not directly managing.
If your agency wants to win more of the marketing budget, impress your clients by measuring the entire landscape and show undeniable, impartial improvements in ROAS.
WHY AN IDENTITY GRAPH BUILT ON PERSONAS IS BETTER THAN UNIVERSAL ID SOLUTIONS
Instead of Universal IDs, at LeadsRx we collect personas for anonymous individuals – not a personal identity but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience on devices, browsers, and apps. Each persona is taken into consideration when mapping out the all-important path to purchase, and then attribution is performed on the resulting unified customer journey.
We have built our own identity graph and collected more than 1.5 billion personas over several years. Our Universal Conversion Tracking Pixel™ is the foundational technology behind this powerful attribution data and insights.
As a result, you and your clients using the LeadsRx pixel are, over time, developing and cultivating their own walled garden identity graph. It’s a protected system based on their own first-party data.
The bottom line is we have you covered – today. There’s no need to incorporate – or spend one extra dime on – external Universal IDs or expose you or your clients’ first-party data to a third-party. LeadsRx will unify customer journeys, using the branded first-party pixel, to create more accurate paths to purchase that lead to better marketing decisions.
Quick and Easy Implementation
LeadsRx offers a rapid deployment attribution solution that doesn’t require a single change to your existing campaign structure, UTM tracking codes or existing conversion tracking. With one Universal Conversion Tracking Pixel™, you are up in running in a matter of days – not months or weeks.
We also offer an optional onboarding service designed to get new client accounts set up quickly. A LeadsRx representative will make sure tracking is working, conversions are caught, and that all attribution data is flowing into the buckets that suit your agency needs the best.
You will be up and running in a few seconds and can see actionable results in a matter of days.
The LeadsRx Agency Attribution solution comes with a flexible and customized pricing model designed to meet the needs of our agency partners. We realize that every campaign, client and conversion point is different, and we take pride in our ability to match our software license to the use case required.
We don’t have a one-size-fits all solution, because that is not how the marketing industry works, and it wouldn’t help you succeed. Our team takes the time to listen to your needs and then designs a customized offering that truly makes us partners in success.
Robust Conversion Tracking/Reporting
The LeadsRx Universal Conversion Tracking Pixel™ supports attribution of all digital as well as non-digital channels, including radio, TV, podcasts, and even direct mail. Those touchpoints are just as important as digital advertising initiatives and should not be ignored. There’s no need for separate attribution tools. LeadsRx tracks it all – online and offline – with one impartial, multi-touch attribution product.
Tracking 100% of touchpoints and conversions – even those you might not be managing – helps you build transparency and accountability into your client’s advertising. We close the loop in the customer journey/sales funnel, helping you and your clients maximize return on ad spend.
Our Attribution Playbook explains how all these pieces work together to maximize ROAS.
Seamless Integration With Your Systems
The LeadsRx platform uses your client’s existing tags/tracking parameters; there’s no need to retag existing ads, which can be costly and time-consuming. LeadsRx is far more than an attribution app; LeadsRx is a platform that is totally integrated with your existing marketing stack. You can easily integrate with shopping carts, including Shopify, Magento, BigCommerce, Digital River, and more.
FOSTER STRONGER CLIENT RELATIONSHIPS
Our goal is to help you foster stronger relationships with your clients, and attribution is the tool to do just that. Knowing what is, and is not, working to garner more bang for your client’s buck – and showing them the attribution data to prove it – is powerful.
Being on the cutting edge of marketing attribution improves results for your clients and leads to increased credibility for you. Best of all, its impartial data. It simply points your campaigns in the right direction, and your clients to profitability.
Co-Branded Marketing Opportunities
We love agencies and we are not shy in sharing our affection across the industry. Every agency is eligible to participate in our partner program and co-branded marketing initiatives, including press releases, webinars, podcasts, and online marketing campaigns. We love the work our agencies are doing, and we put our ad dollars behind showcasing our joint success stories.
When you look good, we look good!