2020 Direct to Consumer

Marketing Attribution Report

Download the Report

This study is available for immediate download and presents in-depth analysis of various advertising mediums for the Direct-To-Consumer industry.

Learn The Truth About D2C Media

In this report, Direct-To-Consumer (D2C) brands learn how radio and TV advertising drive brand awareness and provides a significant impact on consumers decisions to convert.

  • D2C vendors, Facebook and Google dropped year over year in performance.
  • TV and AM/FM radio require almost the same investment to generate similar search and site traffic lift.
  • Radio strongly competes with TV, despite not having the visual component.
  • Heavy AM/FM radio listeners are 37% more likely to buy online than heavy TV viewers.
  • Reach and messaging drive success. From a content perspective, brand building is important.
  • Using emotional messaging, and consistently running ads in all days and dayparts proves to be most effective.

Download this complimentary report to learn the ideal marketing methodology for eCommerce brands.

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