Consumer privacy is one of the hot buttons in today’s legislative landscape when it comes to protecting consumer data by limiting what marketers can and can’t do with customer data.

This video breaks down the challenges marketer face and the importance of transitioning to a first-party data marketing approach, if you are not already.

Part of brands and business protecting themselves and their customer data is to make sure third-party vendors they work with are being equally as compliant with data regulations. One vendor’s data privacy policies may not be as secure as your own, so you need to know they care about protecting customer data as much as you do. Vendor auditing is important.

This video also explores Data Clean Rooms (DCRs) and their importance in involving IT departments in building DCRs so they have control over marketing data but allow safe access and use of that data by marketing.