Brands in the European Union that are managing best through the pandemic are employing one key strategy: Focusing on their data to understand what is working and what is not. So says Matt Finn, Senior Manager of Strategy and Business Development at MarketForce, a full-service global digital marketing agency focused on ecommerce performance through a deep understanding of data.

In this episode, Finn, with 15 years of digital marketing experience and having worked on the client side across numerous verticals, sheds light on what it takes to market successfully in the EU.