In this episode of the Attribution Marketing Podcast, we welcome Mickie Kennedy, founder and president of eReleases, a leading press release distribution service for small to large businesses. With 25 years of experience, Mickie shares insights into the power of public relations for increasing visibility and credibility. He emphasizes the importance of storytelling in press releases and highlights common mistakes to avoid.

Additionally, Mickie offers strategies for creating impactful press releases, such as leveraging data and conducting industry surveys. Tune in to learn how eReleases can enhance your omnichannel marketing campaigns and drive meaningful results.