In this episode, Stu Crum, CEO of True Blue Car Wash, breaks down how the customer experience is integral to marketing success.

By measuring key aspects of customer churn, satisfaction, and wash utilization True Blue is able to grow its recurring revenue customer base.

With three consumer brands across 60+ locations and counting, Rainstorm, Clean Freak, and Personal Touch, are using these tried and true marketing methodologies to expand their footprint even further.