Products
Measure across ALL Channels
Establish a privacy-first approach to data
Optimize conversion paths
Case Studies
Agency Ups Client Perfomance Through Analytics
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Find the best path to purchase with customer journey analytics
Measure and optimize ad performance across all channels
See why "People + Data = Better" with full-service support
Get big results for your clients with dedicated analytics
Grow your brand and improve performance with data and insights
Take a multi-touch attribution approach to track your podcast advertising
Relevant posts on marketing analytics and related topics
Audio interviews and features
Customer success stories
Educational content on marketing analytics topics
Docs with tips for increasing marketing performance
Common marketing terms
In this video, we talk about attribution success in 2023. We explain what attribution is and the difference between attribution and analytics. We also discuss the importance of defining a customer journey and determining the best attribution model for a business. We cover the marketing challenges and opportunities in 2023 and provide tips on how to succeed in marketing.