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LeadsRx Attribution™

Measure across ALL Channels

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

LeadsRx Journey™

Optimize conversion paths

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Agency Ups Client Perfomance Through Analytics

View All Use Cases

Ecommerce

Find the best path to purchase with customer journey analytics

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Measure and optimize ad performance across all channels

Managed Service

See why "People + Data = Better" with full-service support

Agencies

Get big results for your clients with dedicated analytics

Enterprise

Grow your brand and improve performance with data and insights

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

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Dec 22, 2021

#43 Tracking Mobile App Advertising and In-App Events

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”

In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions. The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge.

Host Lucas Sommer breaks down how, by using LeadsRx Journey, app developers can properly value all mediums, including TV, podcasting, OTT, radio, digital ads, and more to accurately understand paths-to-purchase previously hidden by last digital touch analysis.

Download Our Attribution Playbook

for Agencies and Enterprise Marketers.