Products
Measure across ALL Channels
Establish a privacy-first approach to data
Optimize conversion paths
Case Studies
Agency Ups Client Perfomance Through Analytics
View All Use Cases
Find the best path to purchase with customer journey analytics
Measure and optimize ad performance across all channels
See why "People + Data = Better" with full-service support
Get big results for your clients with dedicated analytics
Grow your brand and improve performance with data and insights
Take a multi-touch attribution approach to track your podcast advertising
Relevant posts on marketing analytics and related topics
Audio interviews and features
Customer success stories
Educational content on marketing analytics topics
Docs with tips for increasing marketing performance
Common marketing terms
This episode features Selle Evans, founder of Masterly Business Solutions, who talks about how a career in accounting morphed into a passion for wanting to increase business efficiency.
She speaks about automation, but not “over automating” and keeping a human touch when it comes to client-facing work and delivering on business goals.
Listen in and hear how Selle and her agency use analytics to measure marketing campaign performance, the importance of data, and more.
for Agencies and Enterprise Marketers.