CASE STUDY: A RADIO BROADCAST COMPANY USES ATTRIBUTION DATA TO SHOW LIFT FOR PROMINENT CLIENT

A radio broadcast company knew the ads for a prominent client – a roofing company – were helping drive traffic to the company’s website.

As a show of good faith, and in response to the pandemic biting down on the economy, the broadcast company placed ads on two additional radio stations for free and pushed for one more paid channel to increase the roofing company’s reach and, hopefully in turn, increase traffic to its website.

The Details:

Company Name: A national radio broadcaster and a local roofing provider(Withheld)
Channels: Radio 
KPI: Increased Web Visits and Conversions

 

LeadsRx provided insights from impartial multi-touch attribution to the broadcaster to help make its case for radio advertising’s effectiveness, and the results were impressive. Read this case study to see the comparison of pre-pandemic and pre-LeadsRx traffic “lift” numbers of February 2020 to May 2020.