Use Marketing Analytics To Build Your Brand’s Data-Driven Decisioning Engine

Wed, Feb 8, 2023 12:00 PM – 1:00 PM PST

Marketing leaders must adopt a new flexible, focused, and analytical mindset to accelerate their data-driven marketing decisions. In this session, Forrester Principal Analyst Tina Moffett will share the latest research to help marketers move from gut check planning to data-driven decisioning. Attendees will leave with the tools they need to make faster, better decisions in their marketing strategies. In this session:

• Discover data-driven marketing trends that leaders are using to accelerate their marketing analytics strategy.
• Familiarize yourself with the core pillars for building an advanced marketing analytics organization.
• Learn about best practices to ensure your organization is ready for marketing decisioning.