Attribution 101 with LeadsRx Co-Founder & CEO AJ Brown
10 a.m. PDT, Thursday, September 23
Join AJ for this informational but laid-back forum and come armed with questions you have for a pioneer of this potent data-centric approach to marketing analytics.
Attribution and Customer Journey Analytics: Foundations for Marketing Success
TUESday, October 5 – 9-10 a.m. PDT
Hard Rock Hotel San Diego
Join us at PDMI West, which is taking place Oct. 4-6 at the Hard Rock Hotel San Diego. In addition to being an event sponsor, LeadsRx CEO & Co-Founder AJ Brown will be joined by Martha Dubicki, VP Client Services, Rakuten Advertising, to talk about what marketers must know about attribution, and how it’s evolving; how to identify customer journeys to maximize ROAS; optimizing your campaign throughout the funnel with privacy-first data; and real-world examples of all of the above.
HOW TO OUTPERFORM AUTOMOTIVE MARKETING BENCHMARKS WITH MULTI-TOUCH ATTRIBUTION
Thursday, August 5 – 10 a.m. PST
Join Matt Stoeffel, Sales & Outreach Manager at 9 Clouds, and Bryan Lozano, Partner Development Manager at LeadsRx, to discuss automotive marketing benchmarks with multi-touch attribution.