The Differences Between Deterministic vs. Probabilistic Attribution

Wed, Jul 12, 2023 9:30 AM – 10:20 AM PDT

LARRY TODD

LARRY TODD

VP WORLDWIDE SALES

LUCAS SOMMER

LUCAS SOMMER

MARKETING

Discover the differences between Deterministic vs. Probabilistic Attribution. LeadsRx is hosting a webinar to talk through both of these models and to see if one particular model is more applicable than the other to tracking your customers across the digital landscape.

In this Webinar, we will discuss the following:

  • What is Probabilistic and Deterministic attribution models
  • The Pro’s and Con’s of both models
  • Capturing cross-device and cross-channel behaviors
  • Insight into offline conversions