#10 The Truth About Broadcast and Digital Ad Performance

Tom Galati of Diray Media and Lisa Higgins from MarketForce join moderator Lucas Sommer, Marketing Director at LeadsRx, for an hour-long chat about how broadcast and digital work together, why attribution is important to measure the effectiveness of all channels, and what the future holds for marketers advertising goods and services.

Download our Attribution Playbook for Agencies and Enterprise marketers

In this guide, you will find the steps you need to take to be successful in implementing attribution.

2020 D2C Attribution Report

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