Digital marketing was already on the upswing, but 2020 and the impact of COVID-19 has helped prove how much marketing has become a technology power discipline, and marketing organizations must infuse these techniques into their DNA. So says Scott Brinker, editor and chief marketing technologist of ChiefMartec.com, in our latest episode. Brinker breaks down how the MarTech landscape has evolved and what marketers need to be doing to stay ahead of the curve with their technology.
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