This video breaks down everything you need to know about what’s coming in 2022 with third-party cookie deprecation in an effort to protect consumer privacy and customer data.

This video is “identity 101,” covering all things ID graphing, ID solutions, and the differences in vendor offerings looking to solve for marketers’ concerns. Our expert, longtime marketer and agency head Lucas Sommer, addresses ways to not only be able to identify customer journeys to better market, but also how to provide a great experience for existing and potential customers.

In addition, see our list of 26 ID solution vendors, which is also available in a downloadable infographic form.