This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay.

Listen in to learn how Hide My Email generates a unique and random email address that is forwarded to a user’s email inbox whenever they fill out a form or check out online. You will need a new identifying metric.

Mail Privacy Protection’s sole purpose is to protect user IDs from marketers in an effort to improve the user experience, which is debatable. The “email open rate” metric could be rendered useless.

Lastly, hear how the iCloud Private Relay could affect the most critical aspect of marketers looking to get the most out of their advertising.