Jeff Pollak and Anne Marie Broast from Radio Active Media break down how radio attribution has evolved to compete against digital advertising products – by utilizing attribution.

Advertisers from all industries are demanding measurement and performance metrics to help justify their ad spend on any particular channel – this requires multi-touch attribution, the next evolution of radio.

Learn from Jeff and Anne Marie as they explain how vanity numbers and text messages aren’t telling the whole story – radio builds relationships, is a much more intimate channel and now with attribution, its effectiveness can be properly attributed.