With more than $1.2 trillion spent in advertising by the automotive industry in 2018, knowing the definitive best way to allocate budget is crucial for businesses and their marketing agencies.
Download your copy of this joint iHeartMedia/LeadsRx study that analyzed more than 300 automotive advertisers, across nearly 2 million commercials, and across all major automotive brands. Learn the top 5 attribution secrets that will give you the insights and confidence to spark innovative new programs.
Presented at this year's Automotive Analytics & Attribution Summit, this study gives you the 5 top things you need to know to optimize your radio spend.
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We would be happy to walk you through the basic capabilities of the LeadsRx attribution platform. In addition, we'll share a few best practices, and provide a complete game plan for taking first steps with attribution when you're ready.