The Multi-touch Attribution Starter Kit
Download The Ultimate
Attribution Starter Kit
Want a crash course on impartial multi-touch attribution? Or have you experimented some but you want to know more – and fast?
This starter kit includes 11 resources chock full of information to help you hit the ground running. Download now to learn how to:
- Track 100% of touchpoints and conversions
- Capture accurate and impartial data
- Integrate costs, revenue and external data sources
- Maximize your return on ad spend with attribution
Find out what is inside your attribution marketing starter kit
3 In-depth industry level studies
The detailed resources below define attribution, recommend how to do it correctly, dive into specific industries that can benefit from its power, and provide all the context you need to use attribution to be a better marketer.
Attribution PlaybookThis guide will help you avoid common mistakes and leverage attribution to revolutionize the way you market.
2020 DTC Attribution ReportThis report analyzes best practices for using various advertising mediums to achieve success in the Direct-To-Consumer industry.
Automotive Attribution StudiesLearn the top 5 attribution secrets for automotive industry advertising and how those principles can be applied to other industries.
3 Attribution Overview Brochures
These short documents cover how to use marketing attribution to your advantage, as well as diving into effectiveness measurement of specific channels, such as the burgeoning podcast market and offline broadcast advertising.
Attribution OverviewThese short documents cover how to use marketing attribution to your advantage, as well as diving into effectiveness measurement of specific channels, such as the burgeoning podcast market and offline broadcast advertising.
Podcast Attribution OverviewThis brief document details how to evaluate the performance of podcast advertising, specifically.
Broadcast Attribution OverviewIn 5 pages, this resource breaks down how to use attribution to measure response, without bias, to broadcast advertising and optimize ad spend.
3 Market Revolutionizing Case Studies
The proof is in the pudding. These case studies highlight success stories from various industries using varied marketing channels – and leveraging attribution data and insights to measure results and optimize ad spend.
Ecommerce Case StudyA manufacturer selling good directly to consumers used attribution insights to reduce ad spend while maintaining its revenue.
The Great American Home Store Case StudyA furniture and mattress retailer leveraged attribution insights to measure effectiveness of its new digital and traditional broadcast advertising.
Agency Case StudyA marketing agency used attribution to showcase success of its digital methods to drum up new business for traditionally non-digital clients.
2 of Our Most Popular Blog Posts
For years these two blog posts have helped our customers understand and deploy attribution. They have stood the test of time and should prove valuable on your attribution journey.
Google Analytics VS. AttributionThis blog post breaks down exactly what you get from Analytics and what you get from Attribution. Hint: They are not equivalent.
37 Mind-blowing Facts About AttributionIn this post we talk about 37 eye-opening facts about attribution most marketers are not even aware of.
Fuel Marketing Growth With Impartial Multi-Touch Attribution
“I learned that attribution doesn’t need to be a long, complicated or expensive process.”
“This is exactly what I need to show my CEO and Board of Directors.”
“The insights have been very helpful in showing me where my leads are coming from, giving me the ability to see where I need to put more effort.”
“I was finally able to properly attribute between my Facebook and Google conversions. “