The consumption of media content has evolved significantly in recent years. Streaming services like Netflix and Hulu have surpassed traditional cable TV in popularity. On-demand platforms allow instant access to content. Consumers now use multiple devices like smart TVs, laptops, and phones to view content. This multi-device experience has led to more fragmented and personalized viewing habits.

In this Webinar, we will discuss the following:

• The Evolution of Consumer Behavior
• Traditional vs. Adaptive Broadcast Attribution
• Why Adaptive Attribution Matters
• LeadsRx Broadcast Attribution
• Challenges & Considerations
• Looking Forward for Digital Landscape & Tracking