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Products

5

LeadsRx Attribution™

Measure across ALL Channels

5

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

5

LeadsRx Journey™

Optimize conversion paths

Case Studies

Agency Ups Client Perfomance Through Analytics

View All Use Cases

5

Ecommerce

Find the best path to purchase with customer journey analytics

5

Media

Measure and optimize ad performance across all channels

5

Managed Service

See why "People + Data = Better" with full-service support

5

Agencies

Get big results for your clients with dedicated analytics

5

Enterprise

Grow your brand and improve performance with data and insights

5

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

5

Blog

Relevant posts on marketing analytics and related topics

5

Podcasts

Audio interviews and features

5

Case Studies

Customer success stories

5

Videos

Educational content on marketing analytics topics

5

Downloads

Docs with tips for increasing marketing performance

5

Terminology

Common marketing terms

Cookie Deprecation: The Future of Attribution

Despite Google pushing back the deprecation of third-party cookies to 2024, the time is now to develop first-party data gathering solutions.

Cookie Deprecation: The Future of Attribution

Despite Google pushing back the deprecation of third-party cookies to 2024, the time is now to develop first-party data gathering solutions.

“I like how granular their insights and reporting gets. It paints a detailed picture on the customer journey and each touchpoint within.”
Roy M, LeadsRx Customer

The Deprecation of Third-Party Cookies

Is it easier to tailor marketing campaigns (ads) with third-party cookies leaving an internet trail of, well, crumbs? Yes. But savvy marketers are already deploying tools that do not rely solely on third-party cookies; and all marketers will have no choice in a little over a year’s time.

Consumer Privacy is at the Core

Just as Apple has instituted stiffer privacy protection rules with its continuing upgrades to its operating system, Google has protection of consumer privacy at the center of its efforts. The public is demanding it. Regulators are requiring it. Businesses must comply or face the consequences, and some already have felt the pain with hefty fines levied against them.

Key Takeaways

First-party data allows businesses to send tailored messaging to their customers – deals on products they like; alerts to new products they may like; communications on topics of interest to them.

Instead of Universal IDs, at LeadsRx we collect personas for anonymous individuals – not a personal identity but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience on devices, browsers, and apps.

Think of the Universal Pixel™ as a cookie on steroids. Businesses receive an impartial view of all marketing channels. There are no duplicate conversion counts, and 100% of first-party data remains within an enterprise’s own walled garden.

More and more states have online privacy legislation in place; California led the way with the California Consumer Protection Act (CCPA), and Europe has had the General Data Protection Regulation (GDPR) in place for a few years.

Recognition