Increase revenue when you know what's driving conversions
It isn't enough to simply look at who clicked on what last. Today's buyers come in contact with a variety of marketing touchpoints, so attribution models need to consider the entire customer journey, not just the last web session.
Increasing revenue means connecting the dots between marketing touchpoints and customer acquisition events using LeadsRx. With an emphasis on conversion marketing and not just click-throughs, LeadsRx tracks conversion events like form submissions, product purchases, and even in-bound phone calls and determines which marketing efforts are delivering true success.
Optimize media spend across all channels
Marketers use LeadsRx to compare online marketing to offline, inbound to outbound, direct to channel. With complete analysis of Return on Advertising Spend (ROAS), LeadsRx provides the insights you need to confidently cut the programs that aren't producing conversions and to allocate more spend to the ones that are.
Get real-time calculations of customer acquisition costs, spend by channel, and even resulting revenue. See which marketing content is involved in conversion paths, like blogs and community forum articles.Product Overview
Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and the bottom line.
More than 12,000 accounts use LeadsRx
Marketing attribution has moved into the mainstream with thousands of companies now using the LeadsRx Universal Conversion Tracking Pixel to monitor customer acquisition events. From large multichannel promoters to first-time advertisers, marketers around the world are making attribution part of their core marketing technology stack.
Learn more about the LeadsRx marketing attribution platform
See how to attribute conversions to your marketing efforts with a "conversion marketing" approach. Eliminate wasted ad spend and optimize promotions that are working well. Perform content attribution and affiliate attribution. Get an end-to-end Return on Ad Spend analysis.