The ECOSYSTEM ATTRIBUTION PROBLEM

This Playbook Details How Network Owners – Specifically Directories, Franchises, and Marketplaces – are Losing Credit for Their Sphere of Influence in Ecosystems.

We show you THE FOUR MAIN PROBLEMS FACING NETWORK OWNERS

  • Performance Reporting Lacks Impartiality
  • Customer Journeys are Fragmented or Missing
  • ROAS Calculations are Inaccurate
  • Proof of Contribution to Conversions is Absent

Are you a network owner losing credit for your advertising services? 

Learn about the four main problems facing network owners selling advertising to their partners. 

SO What is Missing?

No two customer journeys are the same. But under present-day analytics, selling partners rely on blind faith that their investment in the network is working. The true linkage between awareness and conversion – and all points in between the top and bottom of the sales funnel – is missing.

Download the guide to learn more.