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Here are some of our most recent blog postings, in case you missed any of them.

Insights from our Blog

How iOS 15 Impacts Email Marketing

One of the biggest updates that have recently been announced that is causing a lot of grief for marketers is what Apple is calling the mail policy protection.

The Mail privacy protection works by hiding your IP address and loading remote content privately in the background.

Community Impact Program Giving-Back Event: Baskets for Doernbecher Children’s Hospital

The staff at the Portland headquarters (and some out-of-town visiting employees) of LeadsRx on Sept. 21 packed up toy baskets and coffee gift cards for patients and their parents at Doernbecher...

Eclipsing the 3 Key Marketing Analytics Concerns

Here are solutions to 3 key concerns keeping marketers up at night when it comes to marketing analytics, from personal bias, to incomplete data, to being overwhelmed with data.

Probabilistic vs. Deterministic Attribution

Marketers can continue to use a deterministic approach to marketing but should be thinking about a probabilistic approach sooner rather than later as data privacy continues to hamper the ability of marketers to track consumers.

Cross-Channel, Multi-Channel and Omni-Channel Marketing Explained

This episode on the LeadsRx Attribution Marketing Channel explores the differences between cross-channel, multi-channel and omni-channel marketing and how it all works to drive performance across marketing campaigns.

5 Ways for Marketers to Overcome the Analytics Hurdle

Marketers can overcome paralysis by analytics analysis by using impartial data, trusting the data, and putting careful consideration into managing the data to create actionable insights.

Modern Marketing Analytics – What’s Working?

Modern marketing analytics helps marketers increase performance by using new metrics and predictive tools and datasets to create more conversions due to more accurate leads.