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Here are some of our most recent blog postings, in case you missed any of them.

Insights from our Blog

You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase

You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase

For years now, the foundational technology behind LeadsRx – the Universal Conversion Tracking Pixel™ – has been powering your ability to collect first-party data both from the client-side and server-side. The bottom line? A new “Universal ID” is not necessary for accurate attribution.

What Is Linear Attribution And How Does It Help Businesses?

What Is Linear Attribution And How Does It Help Businesses?

One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.

Caring for the customer – What I Like About What We Do

Caring for the customer – What I Like About What We Do

From day one of becoming a LeadsRx customer, our customer care plan is put into action. It starts with a proactive onboarding plan – from orientation, to product training, setup and implementation, to 30- and 90-day check-ins. Our proven onboarding methodology just works.

Types of Attribution Models and How to Use Them

Types of Attribution Models and How to Use Them

Any business worth its salt will leverage the tools available to improve its performance. The market is too competitive to do anything less. In the modern-day of business transactions, conversions...

FOUR Non-Profit ORGANIZATIONS DOING IMPORTANT WORK

FOUR Non-Profit ORGANIZATIONS DOING IMPORTANT WORK

We are honored to work with Children International, No Kid Hungry, Save the Children, and Step Up For Students. The work they do takes resources, people power, education, awareness, and creation of trust.