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Here are some of our most recent blog postings, in case you missed any of them.
Insights from our Blog
4 Performance Marketing Trends for 2022
We compiled our list of what’s new and different about the marketing attribution and customer journey analytics space for 2022.
What’s Working in Modern Analytics
https://youtu.be/vgTgSOY-kgU Change is inevitable, and it's happening in the world of marketing. As regulations continue to restrict access to consumer data in an effort to protect consumer data and...
Our 2021 Marketing Trends Predictions – How’d We Do?
As we compile our predictions of performance marketing trends for 2022, it’s always good to look back at our trends piece for 2021 to see how we did. Other than making TOO MANY predictions – 9 of...
First-, Second-, and Third-Party Data: It’s All Good Data, Right? Riiiight?
Before diving into defining each party’s data distinction, know that focusing on first-party data is the only surefire approach to keep your customers’ data compliant with regulator, browser, and enterprises’ own privacy and data governance policies.
How to Accurately Measure National TV Advertising with Attribution and Analytics
https://youtu.be/-ImWoVFgC7o In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including...
Navigating The New Data Policies For Data Privacy
https://youtu.be/kqvOK1ZJAEk Consumer privacy is one of the hot buttons in today's legislative landscape when it comes to protecting consumer data by limiting...
How iOS 15 Impacts Email Marketing
One of the biggest updates that have recently been announced that is causing a lot of grief for marketers is what Apple is calling the mail policy protection.
The Mail privacy protection works by hiding your IP address and loading remote content privately in the background.
Community Impact Program Giving-Back Event: Baskets for Doernbecher Children’s Hospital
The staff at the Portland headquarters (and some out-of-town visiting employees) of LeadsRx on Sept. 21 packed up toy baskets and coffee gift cards for patients and their parents at Doernbecher...
Eclipsing the 3 Key Marketing Analytics Concerns
Here are solutions to 3 key concerns keeping marketers up at night when it comes to marketing analytics, from personal bias, to incomplete data, to being overwhelmed with data.
Probabilistic vs. Deterministic Attribution
Marketers can continue to use a deterministic approach to marketing but should be thinking about a probabilistic approach sooner rather than later as data privacy continues to hamper the ability of marketers to track consumers.