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Insights from our Blog

Incrementality: The Promise vs. the Reality

Incrementality: The Promise vs. the Reality

If you were to stop all of your advertising on Facebook, would your revenue – incrementally – actually go down? Or are those Facebook ads only cannibalizing sales you would otherwise have generated via another channel? Incrementality is the impact witnessed when advertising on a medium is active versus ads on that medium not being active.

Best Practices for UTM Parameters

Best Practices for UTM Parameters

One of the more beautiful aspects of a marketing campaign in today’s digital age is the ability to track where your website traffic is coming from. Thinking back to the golden age of advertising,...

Full-Funnel Insights and Visibility with a Click

Full-Funnel Insights and Visibility with a Click

Understanding your Full-Funnel In today’s ultra-competitive landscape, data, and its proper use, has become ubiquitous with remaining competitive and establishing an advantage. Our world is driven...

Measuring ROI and ROAS—Which is better?

Measuring ROI and ROAS—Which is better?

Because businesses operate in highly competitive environments, it’s important to know which marketing programs provide the best return on investment. ROI has historically been a good measure of a...

Radio Attribution Has Evolved!

Radio Attribution Has Evolved!

Broadcast Advertisers Adopted Web Lift Attribution Early and First – But Are Now Evolving to Multi-Touch Attribution, Conversions and Return on Ad Spend Analysis.