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Insights from our Blog

Marketing in the Era of Coronavirus

There will be many times of uncertainty in every marketer's career. From new competitive threats and industry shake-ups, to product shortcomings and internal politics, we've all faced or will face...

Cross Channel Attribution Defined

Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of...

Impartial Attribution: Why It Is So Important

Warning: Your current advertising attribution solution might be pointing you in the wrong direction. Impartial attribution sounds a bit redundant, right? Attribution itself is the process of trying...