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Here are some of our most recent blog postings, in case you missed any of them.

Insights from our Blog

How iOS 15 Impacts Email Marketing

How iOS 15 Impacts Email Marketing

One of the biggest updates that have recently been announced that is causing a lot of grief for marketers is what Apple is calling the mail policy protection.

The Mail privacy protection works by hiding your IP address and loading remote content privately in the background.

Probabilistic vs. Deterministic Attribution

Probabilistic vs. Deterministic Attribution

Marketers can continue to use a deterministic approach to marketing but should be thinking about a probabilistic approach sooner rather than later as data privacy continues to hamper the ability of marketers to track consumers.