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Insights from our Blog
Marketing in the Era of Coronavirus
There will be many times of uncertainty in every marketer's career. From new competitive threats and industry shake-ups, to product shortcomings and internal politics, we've all faced or will face...
LeadsRx Offers Complimentary Triage Assessment Program to Help Businesses
Program will assess state of a company's marketing programs in time of great need Portland, Ore., March 26, 2020 – Available immediately, marketing attribution software company LeadsRx, along with...
LeadsRx Expands International Business with First Reseller – Brazil-based Puzzle Ads
Portland, Ore., and Florianópolis, BRA, March 24, 2020 – LeadsRx, a marketing attribution software company, has expanded internationally with its first reseller, Puzzle Ads. This move is in...
LeadsRx CEO AJ Brown Joins Portland Business Journal Leadership Trust
Portland, Ore., March 17, 2020 – AJ Brown, CEO and co-founder of LeadsRx, a marketing attribution software company, has been invited to join Portland Business Journal Leadership Trust, an exclusive...
LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS
Portland, Ore., March 10, 2020 – LeadsRx today further strengthens its unrivaled marketing attribution SaaS platform for marketers by partnering with WideOrbit, a leading provider of advertising...
Impression Tracking: Display Ad Attribution with LeadsRx
Display ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced...
LeadsRx Launches Marketing Attribution Insights Service
New LeadsRx Insights Service helps marketers pinpoint opportunities to optimize marketing campaigns and maximize return on ad spend Portland, Ore., February 18, 2020: Marketing attribution...
Larry Todd, Vice President Worldwide Sales for LeadsRx, Accepted into Forbes Business Development Council
Portland, Ore., February 4, 2020: Larry Todd, Vice President of Worldwide Sales for LeadsRx, a marketing attribution software company, has been accepted into Forbes Business...
Cross Channel Attribution Defined
Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of...
Impartial Attribution: Why It Is So Important
Warning: Your current advertising attribution solution might be pointing you in the wrong direction. Impartial attribution sounds a bit redundant, right? Attribution itself is the process of trying...