In-Person Session – Register to Attend PDMI West

Attribution and Customer Journey Analytics: Foundations for Marketing Success

Tuesday, October 5 – 9-10 a.m. PDT

AJ Brown

Co-Founder & CEO, LeadsRx

Martha Dubicki

VP Client Services, Rakuten Advertising

Marketers want to maximize return on ad spend (ROAS) and determine their customers’ paths to purchase. Multi-touch attribution fuels confidence to improve customer acquisition costs and lifetime value, and to evaluate campaign performance across all touchpoints.

Customer journey analytics provides data and insights that allow marketers to optimize paths across marketing programs, content, and understand how consumers build relationships with their brands.

This one-hour session will touch on:

  • What marketers must know about attribution, and how it’s evolving
  • How to identify customer journeys to maximize ROAS
  • Optimizing your campaign throughout the funnel with privacy-first data
  • Real-world examples of all of the above.

Increase Marketing Performance

Learn how Rakuten Advertising is optimizing its marketing campaigns.

“I learned that attribution doesn’t need to be a long, complicated or expensive process.”

MANAGING DIRECTOR, Digital Marketing Agency

“This is exactly what I need to show my CEO and Board of Directors.”

CMO, Financial Services

“The insights have been very helpful in showing me where my leads are coming from, giving me the ability to see where I need to put more effort.”

FOUNDER, eCommerce Store

“I was finally able to properly attribute between my Facebook and Google conversions. “

CMO, Saas Company