Leadsrx In the News

LeadsRx Study: Radio Helps Boost DTC Ads On Google And Facebook.

To the frustration of digital ad sellers coast to coast, a majority of marketers’ digital dollars continues to go into the pockets of Google and Facebook. The latest eMarketer estimate is the tech giants will receive 61% of digital ad revenue.

Second Annual DtC Media Attribution & Awareness Report

Cumulus Media’s Westwood One has partnered with LeadsRx and MARU Matchbox to conduct their second annual Direct-To-Consumer Media Attribution and Awareness study to understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity.

Westwood One: Direct-To-Consumer Retail Sales Continues to Surge

The data comes from the second annual Direct-To-Consumer Media Attribution and Awareness study in which Westwood One with LeadsRx and MARU Matchbox is seeking to understand the marketing effectiveness of direct-to-consumer firms.

How Can Auto Dealers Pull Out Of The Pandemic Sales Slump?

The average sales volumes for automotive dealers across the U.S. and Europe were estimated to be down anywhere from 40% to 85% for the months of March and April 2020, and the slump in sales volume is reportedly the worst in decades.

Westwood One, LeadsRX Release Second E-Commerce Advertising Attribution And Awareness Study

WESTWOOD ONE and LEADSRX, in partnership with MARU MATCHBOX, have released their second annual Direct-To-Consumer Media Attribution and Awareness study of direct-to-consumer e-commerce firms.

Westwood One Says Studies Of AM/FM Ad Buy Showed Big Lift For Client

WESTWOOD ONE is touting the effect of an AM/FM radio advertising buy for a client based on studies by MARU/MATCHBOX and LEADSRX.

LeadsRx Releases Podcast Attribution Product

LeadsRx has launched a multi-touch, cross-channel attribution product that incorporates real-time podcast advertising data alongside other advertising mediums. It will give advertisers an opportunity to evaluate their return on investment when they buy ads in a podcast.

Podcast Attribution Goes Real-Time As LeadsRx Puts Medium Up Against Other Media.

Marketing attribution provider LeadsRx has been ramping up its podcast capabilities during the past year as marketer interest in the medium has grown. Now the Portland, OR-based company says it will offer advertisers the first real-time podcast advertising data alongside other advertising mediums. 

Podcast Attribution Goes Real-Time As LeadsRx Puts Medium Up Against Other Media.

LeadsRx has launched a multi-touch, cross-channel attribution product that incorporates real-time podcast advertising data alongside other advertising mediums. It will give advertisers an opportunity to evaluate their return on investment when they buys ads in a podcast.

The Value of Multi-Touch Attribution for Auto Dealers

Prior to the tools we have today for attributing lead traffic, we had to devote a lot of time and work to calculate the cost of an online lead. Now, with tools like LeadsRx, that busywork has been taken out of the equation.

 

Westwood One Says Studies Of AM/FM Ad Buy Showed Big Lift For Client

The campaign for “a national health and nutrition products retailer” showed that heavy AM/FM radio listeners are 72% more likely to be heavy purchasers of health supplements and more likely to be a customer of the client and shop there the most.

HEALTH AND NUTRITION PRODUCTS RETAILER USES AM/FM RADIO TO DRIVE AWARENESS AND WEBSITE TRAFFIC

The AM/FM radio campaign increased ad recall and brand equity for the retailer’s new offering. Awareness (+50%), interest (+30%), and consideration for the new service (+52%) grew, according to the MARU/Matchbox study conducted in October and December 2019.

Hearing What Works: Audio Attribution Pt. 2

For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing

Good Medicine: Health Retailer Sees Website Traffic Rise After Buying Radio Ads.

Attribution demonstrating a radio ad led to a purchase isn’t always as easy a story to tell as in the clickable world of digital media. But a growing body of research and cases studies is chipping away at the wall that some brands have put around buying audio. 

Feeding America Radiothon Raises $500K

Radio Cares, a charitable organization created in response to the hunger crisis in America during the COVID-19 pandemic, announced today that together with over 10,000 radio stations across the U.S., it raised $500,146 for Feeding America, the largest hunger relief organization in America in the one-day Radio Cares: Feeding America Emergency Radiothon on Thursday, April 30, 2020. 

Measuring Offline Marketing Effectiveness In COVID-19 Times

The COVID-19 global pandemic has put a significant dent in the operations of many businesses across multiple industries. These unprecedented times have impacted enterprises in virtually every country, whether they be sole proprietorships or multinational corporations. While most have been hit hard, some are doing extremely well.

Marketing as a positive force in the world: 8 mini case studies

In this article, you’ll see a range of case studies. Some show altruistic campaigns that had significant positive impacts on people, families, companies, society or the world at large.

Hearing What Works: Audio Attribution Pt. 1

In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic’s Scott Simonelli to discuss.

Nationwide Radio Hunger Fundraiser Generates Half a Million Dollars

Last week’s Radio Cares radiothon to help fight the hunger crisis brought in a half million dollars to benefit Feeding America, the largest hunger relief organization in the United States. Organizers hope to make it an annual event.

‘Radio Cares’ Radiothon Raises Half-Million-Dollars For Feeding America.

The totals are in: The “Radio Cares: Feeding America Emergency Radiothon” raised $500,146 for Feeding America, said to be the largest hunger relief organization in America.

Radio Raises $500K During Radiothon

The one-day Radio Cares radiothon held last week for Feeding America, heard on thousands of radio stations across the country, raised over $500,000. The money raised will provide 5 million meals for Americans living with hunger.

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to help businesses and marketing agencies deepen customer relations and achieve higher return on ad spending (ROAS).

Radio Cares: Feeding America Emergency Radiothon Raised Over $500,000

“Together we accomplished something that had never been done before in our 100-plus years, a nationwide radio event to raise money to help those who truly need our help. It is my sincere hope that this is the first of many annual events to come.”

Nearly $415K Raised By Radio So Far

Our friends at LeadsRx have created a live heat map which shows exactly how much money has been raised so far during the Racio Cares Radiothon which was held Thursday on thousands of radio stations.

Complimentary Advertising Analysis Support, In a Time of Quarantine

Marketing attribution software company LeadsRx is offering independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their client’s terrestrial advertising during the months of April and May.

COVID-19 Update: ‘Jersey 4 Jersey,’ Dave Ramsey, KCMP, Hubbard Seattle, LeadsRx.

Marketing attribution provider LeadsRx is offering independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their client’s broadcast advertising during the months of April and May.

LeadsRX Wants To Help Smaller Radio Companies

Marketing attribution software company LeadsRx, is offering independently owned radio broadcasters a complimentary analysis of their client’s terrestrial advertising during the months of April and May

Triage Assessment Needed? Here’s How LeadsRx Can Help

Marketing attribution software company LeadsRx, along with select partners, are offering a no-cost “Triage Assessment Program” designed to help businesses in a time of need as the nation faces the COVID-19 and economic crises.

LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client attribution data to develop a marketing attribution game plan with actionable insights designed to maximize the return on ad spend.

LeadsRX Offering Analysis To Independent Broadcasters

Marketing attribution software company LEADSRX is offering independent broadcasters with 10 or fewer stations in the US and CANADA complimentary support to help their businesses and to support their advertising clients. It’s available immediately.

Puzzle Ads launches marketing attribution information service

That precise attribution is the biggest problem for marketers, no one questions. Just take a look to understand the puzzle that agencies and their clients have to face to understand the real impact of online advertising investments.

LeadsRx provides free ad analysis to independent radio broadcasters

Marketing attribution software company LeadsRx of Portland Ore., announced today it is offering small independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their clients’ terrestrial advertising during the months of April and May.

LeadsRx Offers Complimentary Triage Assessment Program to Help Businesses

Available immediately, marketing attribution software company LeadsRx, along with select partners, is offering a complimentary Triage Assessment Program. This program is designed to help businesses in a time of need as the nation faces the COVID-19 and economic crises.

LeadsRx-WideOrbit Form Reciprocal Partnership.

Marketing attribution provider LeadsRx has partnered with ad tech company WideOrbit to make their respective technologies available to each other’s customers. The combination will allow LeadsRx clients to access automated delivery of broadcast advertising data. 

LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS

LeadsRx further strengthens its unrivaled marketing attribution SaaS platform for marketers by partnering with WideOrbit, a leading provider of advertising management technology for media companies and broadcasters.

LeadsRx Integrates With WideOrbit

LeadsRx customers will now benefit from the automated delivery of broadcast advertising data, while WideOrbit customers will be able to tap into multi-touch attribution capabilities across multiple advertising channels.

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

By integrating LeadsRx marketing attribution data — ROI, performance, reach, etc. — for TV and radio, and Podsights attribution data for podcasts, the Veritonic platform becomes one place to connect pre-market creative analysis with in-market results.

Veritonic Adds LeadsRX, Podsights Attribution Data To Its Audio Analytics Suite

VERITONIC has added cross-channel marketing attribution technologies LEADSRX and PODSIGHTS into its audio analytics suite. LEADSRX provides marketing attribution data for TV and radio, while PODSIGHTS does the same for podcasts.

Why Radio Is Leading The Way

I recently published a blog on three trends that will make a big mark on the marketing attribution landscape in 2020. And while I was speaking to all marketers who advertise on any medium, two of my trends come directly from our company’s experience in the radio industry. Radio is leading the way.

WHAT AGENCIES AND ADVERTISERS SAY IS NEEDED TO ACHIEVE $2 BILLION IN PODCAST AD REVENUE

As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies.

How Data Science Can Elevate A Marketer’s Ad Performance

LeadsRx’s Insights Service could help solve the data problem. How so? A helpful LeadsRx “Attribution Data Scientist” could prove the trick for sparking more insights and improving the efficiency and performance of marketing and advertising campaigns across all channels.

Westwood One podcast advertiser and agency study

Westwood One commissioned MARU/Matchbox to conduct a study of key players on the advertising buy side of the podcast ecosystem. 95 respondents completed an online survey during the first week of February 2020. Respondents averaged six years of experience in the podcast industry.

Why Radio Is Leading The Way

I recently published a blog on three trends that will make a big mark on the marketing attribution landscape in 2020. And while I was speaking to all marketers who advertise on any medium, two of my trends come directly from our company’s experience in the radio industry. Radio is leading the way.

 

New Marketing Attribution Service Boosting ROAS

New Marketing Attribution Service Boosting ROAS

DTC Brands Tap Radio To Scale Up Their Business

After years as the financial engine powering podcast advertising, direct-to-consumer brands are turning more to radio as their marketing needs evolve, they’re latching on to radio’s reach and influence to help scale their business.

LeadsRX Integrates With WideOrbit

LeadsRx customers will now benefit from the automated delivery of broadcast advertising data, while WideOrbit customers will be able to tap into multi-touch attribution capabilities across multiple advertising channels.

LeadsRX Partners With WideOrbit

Cross-channel marketing attribution platform LEADSRX is partnering with WIDEORBIT to offer marketers combined attribution and advertising management technology.

 

LeadsRx Partners Up With WideOrbit | Radio & Television Business Report

LeadsRx says it is further strengthening its marketing attribution SaaS platform for marketers by partnering with WideOrbit, the provider of ad management technology for media companies and broadcasters.

14 Ways Business Development Leaders Can Support CEO Goals

Business development plays a significant role in growing a company. However, it’s the C-suite vision for the company’s growth that drives achievement.

Full-flight Optimization: Attribution Comes to Veritonic

Last year’s message was clear: build a solid strategy for audio or squander a tremendous opportunity to influence customers in the most culturally-relevant way possible.

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

By integrating LeadsRx marketing attribution data — ROI, performance, reach, etc. — for TV and radio, and Podsights attribution data for podcasts, the Veritonic platform becomes one place to connect pre-market creative analysis with in-market results.

2020 Outlook: Key Audio Stories to Look for in the Coming Year

The Golden Age of Radio Attribution is upon us: AM/FM radio can now prove its impact. Firms like LeadsRx, Analytic Owl, Veritone, and C3 Metrics now quantify how AM/FM radio ads drive search and website visitation.

Bouvard: Where P&G Went With Radio In 2019, Other Brands Will Follow In 2020.

If radio is looking for revenue growth in 2020, Pierre Bouvard says there’s an expanding list of sources for new ad buys. After a decade of pouring dollars into digital, often times …

Bouvard: ‘Another Big Year For Podcasting.’

As more big brands are expected to follow Procter & Gamble’s lead and return to broadcast radio, podcasters too are likely to benefit from growing advertiser interest in the coming year, according to Pierre Bouvard.

LeadsRx chega ao Brasil e anuncia Puzzle Ads como Reseller

A empresa oferece serviços de operação de campanhas de mídia programática e também projetos de atribuição de resultados a anunciantes e agências que sofrem para obter a transparência e visão integrada da jornada necessárias para obter o melhor retorno de investimento das suas ações de mídia.

2019

Cox Partners With LeadsRx

Cox Media Group has announced a partnership with marketing attribution company LeadsRx and will use the LeadsRx Broadcast AttributionTM software within the Cox Analytics service.

Cox Partners With LeadsRx For Advertising Attribution Program

Specifically, the alliance with LeadsRx and Cox Analytics is designed to help advertisers see and understand how consumer actions are influenced by broadcast advertising across a variety of factors, including daypart, day of the week, station and ad creative.

Westwood One, LeadsRx Expand Attribution Efforts.

Cox Media Group has unveiled a partnership with a marketing attribution company and is now using its “broadcast attribution” software within its Cox Analytics services.

Westwood One, LeadsRx Expand Attribution Efforts.

LeadsRx works directly with advertisers trying to understand the impact of their campaigns. Now Westwood One says it will offer its attribution platform to radio advertisers in categories where the website is an important shopping tool or information source. 

Westwood Signs With LeadsRX

Earlier this month Cox Media Group announced a partnership with the marketing attribution company. Today Westwood One says it will use LeadsRX to power its attribution measurement.

For Attribution Measurement, WWO Elects LeadsRx

With the move, Westwood One becomes the first national audio platform to use LeadsRx attribution software “to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.”

Westwood One Using LeadsRX Software For Attribution Platform

WESTWOOD ONE is partnering with LEADSRX to use the latter’s attribution software with its cross-channel attribution measurement platform, the first national audio platform to do so. 

WESTWOOD ONE BECOMES FIRST NATIONAL AUDIO PLATFORM TO SELECT LEADSRX ATTRIBUTION FOR CROSS-CHANNEL ADVERTISER MEASUREMENT

Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.

‘Golden Age’ Of Analytics For Marketers And Media.

Data and analytics tools have become a game changer for how radio is programmed, bought and sold. Programmers use them to better understand their audiences, while advertisers rely on them to determine when and how to reach specific audiences with the right message.

PEOPLE ON THE MOVE-Larry Todd

In his two years serving marketing attribution software company LeadsRx as Director of Sales, Larry Todd demonstrated stellar senior management abilities and a continued commitment to grow its customer base, helping to solidify LeadsRx position as an emerging leader of marketing attribution technology

PEOPLE ON THE MOVE-Lucas Sommer

Lucas Sommer will oversee LeadsRx marketing, driving thought leadership and advancing marketing attribution at large. With a focus on crafting a narrative about LeadsRx customers marketing attribution successes, Lucas will be an industry expert and resource. 

PEOPLE ON THE MOVE-Alex Weisbecker

LeadsRx marketing attribution technology is used by companies to quantify the effect of advertising on revenue. Alex Weisbecker will help marketers derive the full potential of LeadsRx marketing attribution by providing in-depth studies for global brands and small businesses alike.

LeadsRX/iHeartMedia Attribution Study Promotes Radio For Increasing Car Sales

LEADSRX and IHEARTMEDIA have released a new study on marketing attribution for the automotive industry, with the companies saying that the research showed radio being effective in driving business to car dealerships.

Hybrid Media Services Signs Up For LeadsRX Attribution Platform

“LEADSRX helps us ensure our clients get the accountability and transparency they expect and to improve buying power with accurate insights and data,” added MANNIX. “HYBRID MEDIA SERVICES requires a marketing attribution provider that delivers accurate and timely results.

Study Finds Radio Drives First Time Customers to Websites

LeadsRx, a marketing attribution software company and iHeartMedia conducted a large attribution study to help advertisers in the auto industry drive more shoppers to businesses.

Study Highlights “Five Secrets for Automotive Advertisers

The media company said that for 17 months, marketing attribution software company LeadsRx tracked “nearly 2 million commercials” run by “more than 300 automotive advertisers” and featuring all major automotive brands.

A New Study Says It’s Radio That Drives Digital Results

 In the all-important marketing battle to win new customers, it’s easy for brands to be tempted by the promise of new media and the (fading) scale of television. But they’d do well to consider radio, according to a new report from iHeartMedia and LeadsRx.

How the Automotive Industry Can Drive More Shoppers to Businesses

In 2018, the automotive industry accounted for $1.2 trillion in motor vehicle sales and parts sales in the U.S. The study upends common advertising misconceptions about the ways consumers shop online for cars and highlights radio’s key role in driving immediate and measurable results for automotive businesses.

RADIO GETS RESULTS … BUT DO YOU KNOW HOW TO PROVE IT?

In an age of pinpoint metrics, today’s media buyers and advertisers demand more than generic reach and frequency or broad demographic analyses.

Radio Ads Sell Cars

iHeartMedia and marketing attribution software company LeadsRx released findings from a new marketing attribution study  that drilled down on automotive radio advertising. 

How the Automotive Industry Can Drive More Shoppers to Businesses

Marketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive industry accounted for $1.2 trillion in motor vehicle sales and parts sales in the U.S.

PROVING RADIO WORKS WITH MEASUREMENT: WELCOME TO THE GOLDEN AGE OF RADIO ATTRIBUTION

Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday.

LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses

iHeartMedia and marketing attribution software company LeadsRx released findings from a new marketing attribution study  that drilled down on automotive radio advertising. 

Study Shines Light On Radio’s Ability to Drive Web Traffic, Deliver Creative Insights.

The analysis by Westwood One and LeadsRx—a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising—looked at online behavior tied to a national AM/FM campaign in November and December of last year.

Auto Puts Pedal To Metal With Eight Among Top National Advertisers.

As Thanksgiving approaches, the automotive industry is prepping for Black Friday specials to kick off a season of holiday shopping. Both automakers and dealerships are gaining traction among national radio advertisers, with eight revving up the Cars & Trucks category within Media Monitors’ top 100, including three in the top 50.

How Radio Helped A Major Jewelry Chain

A recent study conducted by Westwood One and LeadsRx showed how radio helped a major jewelry retailer drive traffic. And with the holidays right around the corner, it’s information you’ll want to have in front of you when pitching your local jewelry store. 

Westwood One Blog Post Points To Strong Performance By AM/FM Radio In Jeweler Client Attribution Study

The latest WESTWOOD ONE blog post by Dir./Content Marketing LAUREN VETRANO offers some attribution data compiled by LEADSRX that shows radio driving website traffic to a major jewelry retailer last holiday season.

In 2020 Marketing Predictions, LeadsRx Cites Radio as Innovator.

LeadsRx is out with its predictions for marketing trends to watch in 2020. The trends, which are the topic of a new blog post on the company’s website, have implications for all media platforms, but cite radio as ground zero for some of the most timely innovations.

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

In April, we partnered with LeadsRx, a leading multi-touch attribution firm, to release a major media attribution and awareness report covering the direct-to-consumer retail category. 

Another Company Jumps Into Crowded Advertising Attribution Market.

Numerous radio companies have partnered with attribution services such as LeadsRx, C3Metrics, AnalyticOwl and Elytics to better demonstrate return on investment to clients.