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Case Study: Direct to Consumer Marketing Attribution


A manufacturer selling goods directly to consumers asked LeadsRx for help. It needed an impartial view of its advertising campaigns – a way to see what was working and what was not – as it foraged for increased return on ad spend (ROAS). By using multi-touch attribution, the enterprise was able to significantly reduce its marketing spend (by more than 44 percent) without impacting its revenue year over year.

The Details:

Compay Name: (Withheld)
Budget: $200,000/Month
Channels: Facebook, Instagram, Google Ads, Remarketing, and email
KPI: Increased ROAS

The numbers don’t lie. By employing attribution models and acting on the insights, the company was able to discover how to reduce ad spend while maintaining its revenue. Year-over-year results are impressive. Ad spend reduced 44 percent, yet revenue rose slightly – increasing ROAS.