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Insights from our Blog
#23 9 Clouds: Helping Auto Dealers Avoid Common Automotive Marketing Mistakes and Optimize Ad Spend | Podcast
Sarah Carnes and Matt Stoffel from 9 Clouds explain some of the common marketing mistakes they see automotive dealers making day in and day out.
New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework
LeadsRx innovative “distributed attribution pixel” technology delivers much-needed shared insights among trusted partners Portland, Ore., January 5, 2021 – LeadsRx, a marketing analytics company,...
Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance
Owners of networks – franchises, directories, and marketplaces – have a problem: they aren’t getting credit for the value of their advertising.
Incrementality: The Promise vs. the Reality
If you were to stop all of your advertising on Facebook, would your revenue – incrementally – actually go down? Or are those Facebook ads only cannibalizing sales you would otherwise have generated via another channel? Incrementality is the impact witnessed when advertising on a medium is active versus ads on that medium not being active.
Bizible Attribution is Still Visible, But LeadsRx Leads the B2B Attribution Charge
With Bizible attribution now under the Adobe umbrella, free-thinking B2B marketers are turning to marketing attribution leader LeadsRx to evaluate their marketing effectiveness.
#22 The Evolution of Attribution for Radio with Radio Active Media
Learn how radio has evolved beyond web lift to include multi-touch full-pixel attribution designed to build relationships and drive conversions.