LeadsRx Resources

For this episode, we talk about OTT and CTV and how you can accurately measure how well your digital ad campaigns are performing – just like your other digital campaigns. OTT and CTV are very popular ways of advertising and getting your messaging on TV in an...

Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly. Learn: The definition of marketing attribution. Why omni-channel attribution is so important. Here’s a podcast version of this...

Change is inevitable, and it's happening in the world of marketing. As regulations continue to restrict access to consumer data in an effort to protect consumer data and privacy, marketing analytics has transitioned from a "want" to a "must-have." DOWNLOAD SPECIAL...

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.In this video, we dive into how this solution leads...

Consumer privacy is one of the hot buttons in today's legislative landscape when it comes to protecting consumer data by limiting what marketers can and can't do with customer data. This video breaks down the challenges marketer face and the importance of...

In this episode of the LeadsRx Attribution Marketing Channel, we tackle the effects the Apple iOS 15 update is having on email marketing. The update that is causing a lot of grief for marketers is in Apple’s Mail Privacy Protection setting. Mail Privacy Protection...

The latest LeadsRx Marketing Attribution Channel video tackles the oft-misunderstood topic of deterministic vs. probabilistic attribution. While deterministic approaches continue to dominate marketing, brands and marketers need analytics to survive a potential...

The days of measuring the marketing performance of one channel, because you only ran a TV ad with an 800 number to entice customers, are long gone. Today's successful marketer runs campaigns across multiple channels to reach consumers wherever they may be. Radio might...

The latest video on the LeadsRx Attribution Marketing Channel examines 9 trends that all marketers should be watching to improve advertising and marketing campaign success for the remainder of 2021 (and beyond). Watch this informative video, featuring experienced...