LeadsRx Resources

Leif Welch, Founder and CEO of JamLoop, an Over-the-Top (OTT) and Connected TV (CTV) demand-side advertising platform, talks about the burgeoning streaming video business and how marketers can use it to promote their brands and businesses. Leaning in on his deep...

Justin Bowen had a major impact on the success of The Great American Home store by implementing a modern and robust marketing analytics, data, and attribution strategy. His approach, with full buy-in and trust of the impartial insights by business leadership, helped...

Calvin Latham is the Director of Business Insight and Intelligence at Hybrid Media Services, the Armonk, New York-based direct response audio advertising agency. His job is to put his experience and expertise from years in the audio industry to work for Hybrid...

Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One, shares his take on the audio industry, specifically the move over the last seven years or so to better measure the medium’s effectiveness. He talks about how attribution shows audio’s impact, be...

Learn from Brent Lightfoot, Vice President Research at iHeart Media as he discusses exactly how broadcast attribution is working in todays landscape.

Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly.

Looking at everything through a consumer lens, Matthew Chevallard said that set the foundation for him becoming an entrepreneur. From starting a slipper business that attracted some celebrity and social media influencer interest that helped with marketing and growth,...

Growing up on a 100-acre vineyard in Dundee, Oregon, is something a person could take for granted. When Jim Maresh took an Economics 101 class in college, a professor said something that struck him: "Play your comparative advantages in life." So he took his knowledge...

This episode breaks down the three most impactful components of Apple's iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. Listen in to learn how Hide My Email generates a unique and random email...