Leveraging Attribution for B2B Services

Examining Impartial Attribution Data

With a new product release planned for mid-year, an intelligent automation tech company wanted to ensure the launch was a success and support it with proper paid marketing.

“Keep up continuous interations to allow further pivots to marketing campaigns as new, real-time data becomes available.” Pro Tip: Be Flexible as Data Comes In
  • 16.8% MOM revenue increase
  • 16.5% MOM ROAS improvement
  • 100% Percentage of channels measured
  • 90% Direct + organic search conversions

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Case Study

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