Leveraging Attribution for B2B Services
Examining Impartial Attribution Data
With a new product release planned for mid-year, an intelligent automation tech company wanted to ensure the launch was a success and support it with proper paid marketing.
“Keep up continuous interations to allow further pivots to marketing campaigns as new, real-time data becomes available.” Pro Tip: Be Flexible as Data Comes In
- 16.8% MOM revenue increase
- 16.5% MOM ROAS improvement
- 100% Percentage of channels measured
- 90% Direct + organic search conversions
Learn how analytics led to more revenue with the same ad spend.