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LeadsRx marketing attribution capabilities for radio and television are some of the most advanced in the industry. With thousands of advertisers using LeadsRx to make optimizations on media buys and ad creatives, you can rest assured our approach will work for you too.
- Flexible attribution window allows you to change the period of attribution credit from seconds to hours at the individual spot level
- Geofence visitors for local advertising; burst national spots into Nielsen DMA automatically
- Apply channel filters to remove or include the impact of other marketing programs
- Monitor decay curves to see how website traffic changes over all aggregated spots
- Arbitrate station overlap with split credit or by using decay curves, impressions, or both
The Benefits of LeadsRx Broadcast Attribution™
The beauty of multi-touch attribution is that it is impartial. You can be confident knowing which offline and online media channels are working or not working, allowing for in-flight adjustments to improve campaign performance.
Broadcast TV and Radio
The LeadsRx approach provides an off-the-shelf omni-channel solution for evaluating the performance of TV and radio advertising in conjunction with all other marketing channels – digital ads, streaming commercials and podcast ads, and even direct mail.
Podcast Ads
We won’t get technical here on how it’s done, but LeadsRx brings podcast advertising into the multi-touch attribution landscape. Our podcast attribution capabilities are an extension to our omni-channel attribution solution. Ask us about how it works.
OTT & CTV Streaming Ads
OTT and CTV advertising has a unique ability to reach the right audience at the right time through its combination of easy access and convenience. Despite great advancements in digital marketing, advertisers know little about the shows or other ads their spots are running against.
Key Features
Attribution for Podcast, Audio Streaming, and Video Streaming Advertising
In 2020, LeadsRx announced it was the first marketing analytics company to deliver the ability to measure real-time podcast ad performance in an unbiased way alongside other advertising on other mediums, digital ads, TV or radio broadcast commercials, and even direct mail.
But wait, there’s more. LeadsRx Attribution™ supports multi-touch attribution (MTA) for all streaming audio and video platforms, as well, including OTT and CTV. The solution leads to greater accuracy in attribution results, which means buyers of podcast and streaming ads can better optimize their budgets and earn higher return on ad spend (ROAS).
By looking holistically at all channels together marketers have the impartial view of the customer journey and insights into how well podcast ads are performing in a true multi-touch attribution environment.
Attribution for Podcast, Audio Streaming, and Video Streaming Advertising
In 2020, LeadsRx announced it was the first marketing analytics company to deliver the ability to measure real-time podcast ad performance in an unbiased way alongside other advertising on other mediums, digital ads, TV or radio broadcast commercials, and even direct mail.
But wait, there’s more. LeadsRx Attribution™ supports multi-touch attribution (MTA) for all streaming audio and video platforms, as well, including OTT and CTV. The solution leads to greater accuracy in attribution results, which means buyers of podcast and streaming ads can better optimize their budgets and earn higher return on ad spend (ROAS).
By looking holistically at all channels together marketers have the impartial view of the customer journey and insights into how well podcast ads are performing in a true multi-touch attribution environment.
Recognition
