Facebook conversion pixel

How the Facebook Conversion Pixel Really Works

Need to know the full impact of marketing on your customer acquisition efforts, across all channels? Using the Facebook pixel shows you only part of the picture. Instead, using attribution tools allows you to see conversions when they occur, and even give full insight into why they occur. Facebook’s ad returns are huge. How are[…]
Radio attribution

Radio Attribution – Time to Turn Up The Volume (Part 1 of 2)

The effectiveness of offline radio can now be measured with online attribution tools. Marketers can prove ROI for radio ads in minutes. It’s music to your ears. Play it loud! The radio is still on, louder than ever  Radio ad spend is said to increase 12.3% over the coming three years. In an age where[…]
Email view-through pixel

Introducing The Email View-Through Pixel – Credit Where It’s Due

Measuring email effectiveness can be difficult. You can now measure the precise value of individual email opens, rather than clicks, to get greater accuracy on the effectiveness of your email messages. Discover the real value of email. Email isn’t in a slump. It’s how you measure it Email marketing is very profitable. For every dollar[…]
Google attribution

Can You Use Google Analytics For Attribution?

A lot of marketers want to know if they can use Google Analytics to attribute customer acquisition events back to marketing programs. Are you one of these marketers? Read on to get your answer. For many companies, free tools like Google Analytics are the first and easy step in monitoring visitor behavior on their websites.[…]
Attribution for ecommerce

The Secret to Improving Online Sales: Attribution

Every online retailer should be using attribution to map customer journeys and measure the effectiveness of advertising programs. Those that do are able to optimize existing ad spend and find more customers to ultimately boost revenue. Attribution is the holy grail for marketers when it comes to understanding buyer behaviour. It allows marketers to analyze[…]

Get Attribution for Your Shopify Store and Boost Your Sales

To grow sales at your Shopify store, you need to know exactly what your buyers are doing. Adding attribution illuminates your top sources of buyers and the entire buyer journey. You’ll sell more to more buyers. Shopify is huge and yet still growing faster than ever. Today, 400.000 online retailers use it to sell $34[…]

3 Steps to Get Started With Attribution

Marketing attribution enables marketers to know exactly which marketing efforts are resulting in new customer acquisition. Here are three easy and simple steps to get started with attribution today. Attribution is expected to play a huge role in future marketing and business strategy. Check out these mind blowing marketing attribution stats. Attribution is the future.[…]
Universal tracking pixel

Creating Cross-Channel Attribution – One Pixel to Rule Them All

If you want to make effective strategic marketing decisions, you will most likely need multi-touch attribution. But installing and manually comparing data from multiple conversion pixels is virtually impossible and riddled with error. It will hardly create a reliable overview. Certainly not one you can base your decisions upon. Our universal conversion pixel is a[…]
Attribution mistakes

Why Marketing Attribution is Failing

Every marketer craves the holy grail of attribution, but like anything new, potential pitfalls are waiting for you. Take a 3-minute look at these common mistakes and learn how to make your attribution project a success the first time. First, we should point out that marketing attribution is booming. 79% of companies are now using[…]
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