Archive for November, 2018

b2b attribution

Using Marketing Attribution To Boost B2B Sales

Marketing attribution isn’t just for B2C. In fact, using attribution to measure your B2B marketing efforts can provide deeper insights into your marketing operations than are often seen in B2C applications. Longer sales cycle times and more complex customer journeys for B2B customers make proper attribution indispensable. The majority of companies that assign attribution to[…]