Archive for July, 2018

Customer acquisition

Attribution and enterprise customer acquisition: the dream is reality

Good attribution tools help you measure a plethora of touchpoints, all the way down the funnel. You’ll finally be able to make customer acquisition a streamlined, enterprise-wide activity. It’s what your CEO has always dreamed of.   When attribution is a gimmick, and when it’s so much more Here’s an important question: is marketing attribution[…]
Attribution for Salesforce

B2B Marketers: Don’t Forget Attribution for Salesforce

Attribution for Salesforce means going beyond MQL’s.  It means including all stages of the sales pipeline in attribution models like trials, demos, calls and of course “Won Opportunities”. B2B companies take note: attribution requires a tight integration.  We are at an historical point in B2B marketing history. Marketing attribution enables marketing teams to deliver incredible[…]