Archive for June, 2018

Radio attribution

Radio Attribution – Time to Turn Up The Volume (Part 2 of 2)

Nowadays, radio advertisements can be analyzed just as easily as their digital counterparts. Measure Lift, Day Part Performance, and Time Decay of your radio ads. It’s time to pump up the volume! Say Hello to Halo The first terrestrial radio broadcast took place on Christmas Eve 1906. More than a hundred years later, radio ads[…]