Archive for January, 2018

Multi-touch attribution

When to Use Single Touch Versus Multi-Touch Attribution Models

Both Single and Multi-touch attribution models have their place in marketing analytics. It’s just a matter of knowing when to use one versus the other. Around 65% of marketers have an attribution model in place. In many articles, single and multi-touch attribution are presented as opposites, being good or bad.  The result of describing the[…]