Archive for November, 2017

Customer Journey

Customer Journey – Make it Smoother with These 3 Steps

A customer journey can become pretty complex. Master the skill of mapping customer behavior across the funnel, and outperform the competition while you can. Here are three things you can do to optimize every customer journey. Walking the “Customer Journey” walk Put yourself in your customers’ shoes. Understanding how customers behave across the funnel will[…]
Facebook conversion pixel

How the Facebook Conversion Pixel Really Works

Need to know the full impact of marketing on your customer acquisition efforts, across all channels? Using the Facebook pixel shows you only part of the picture. Instead, using attribution tools allows you to see conversions when they occur, and even give full insight into why they occur. Facebook’s ad returns are huge. How are[…]